How To Use Copywriter With Email To Boost Business
How to Find a Terrific Copywriter
If you wish to make money on the internet, you are going to need a website. If you want that web site to help you bring in money, it must be very well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to develope the text for your web site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Apparently, though, not every copywriter is the same as the next copywriter. Some copywriters have a lot of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing as someone told them that online writing would be a cinch. Here is how you can tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter who wants to create web copy should have a web site that features their biography, a resume, a couple of samples and anything else they want to share. If they don't have a site of their own, how are they supposed to help you with your site? Look at the copy on their web site also. If you find several grammar and spelling errors, this is a terrible sign.
How favorably do you respond while you are going over the copywriter's own web copy? This involves more than just finding grammar and spelling mistakes. Do you have any form of emotional reaction to the copy on the website? Are you feeling warmly toward the writer? Does it make you want to keep reading and learn more about the writer? Does it make you want to jump to hire them right away? Does it make you feel like you have to leave? Does the website copy push you to be angry? These are all crucial reactions and you must heed to them.
Perform a little more inquiry on the copywriter. Look for reviews for the writer on independent sites and online forums. It is probable that the only reviews on the copywriter's web site are going to be good ones. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews demand your extra attention. It is smart to ask the compywriter to provide you references too. You must actually get a hold of each reference and ask for an honest opinion about the copywriter from each person.
Be sure you spend at least a little time reading samples provided by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the web site. This is especially vital when you're trying to employ a writer who claims to be an expert in a particular area. If the writing is obscure and reads like a regurgitated Wikipedia article, it is time to move on.
You have several options available to you when you're trying to figure out whether or not to pay for a copywriter. It's important to do your due diligence and look beyond the writer as a person and discover what you can about his or website her reputation and character.